Bright Now Dental brings positive outlook to the Phoenix community

“Brighten Up Phoenix” initiative improves employment prospects and keeps community smiling

03/16/2011 •  Phoenix, AZ - In a struggling economy with limited job opportunities, one Phoenix organization has been on a mission to improve the employment outlook while celebrating the community and those who make it better. Last June, Bright Now Dental launched the "Brighten Up Phoenix" initiative by partnering with local organizations to support the members of the community who are helping others and doing their part to improve the quality of life in Phoenix as a whole.


Each month during the first stage of the program, eight deserving, unemployed women were chosen to receive free dental care and clothing to give them the confidence they needed to tackle the job market and participate in interviews. The women were put through a transformation, receiving up to $2,500 worth of dental care from one of Bright Now Dental's Phoenix area locations, as well as professional attire from Dress for Success Phoenix and a salon makeover. Future Brighten Up Phoenix initiatives will partner with additional community groups in the Phoenix area.


Since its launch last year, the Brighten Up Phoenix program has helped many women gain momentum in their job search, and more importantly, has given them a newfound confidence and fresh start on life.


“The impact that this program has had on the Phoenix community in such a short period of time has been truly incredible,” said Glenda Yost, Marketing Manager, Smile Brands Inc. “To have a hand in improving the quality of life for so many deserving and inspiring women in the Phoenix community has been a real gift. We are guided by the principle ‘smiles for everyone,’ and this program is without a doubt one reason to smile.”


Phoenix area Bright Now Dental offices also served as drop-off locations for anyone in the community wanting to donate gently-worn business attire to be donated to Dress for Success. Since June 2010, Bright Now Dental offices have collected hundreds of items of clothing and accessories. With these donations, the program can provide interview attire and a week’s worth of work clothing for approximately fifty women.


Not only does Brighten Up Phoenix change lives of deserving women, it also celebrates other programs and people in the Phoenix community that help make it better. The organization's Twitter ( and Facebook ( pages serve as a community hub for good news.


About Smile Brands Inc. 

Smile Brands Inc. is the largest provider of business support services to dental groups in the United States. Smile Brands Inc. provides comprehensive business support services to its affiliated dental practices so dentists can spend more time caring for their patients and less time managing the nonclinical aspects of their dental practice. Smile Brands Inc. supports approximately 1,100 dentists and hygienists practicing in over 320 Bright Now Dental, Monarch Dental, and Castle Dental offices in 17 states.


Nearly one million people each year take advantage of extended evening and weekend office hours, convenient locations, affordable prices, and flexible payment plans for quality, full-service dental care, including general and cosmetic dentistry, and specialty services such as orthodontics, at Smile Brands’ affiliated dental offices. 


Based in Irvine, California, Smile Brands Inc. and its affiliated dental practices employ approximately 4,200 people nationwide. For more information, visit

 Media Contact:Greta Smoke, Curator PR








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