Bright Now! Dental Expands Again with its 13th Grand Opening in Seattle

Bright Now Dental Opens in Northgate, WA

09/24/2010 • Irvine, Calif., September 24, 2010  Smile Brands Inc., the nation’s leading provider of business support services to dentists, announces the grand opening of a new Bright Now Dental office in Seattle.  Located at 401 NE Northgate Way #570 (at the Northgate Mall), the office provides families with a convenient, comfortable environment where they can receive the latest in comprehensive, quality dental care. 

The office is equipped to provide prompt, efficient dental care, and offers general dentistry, preventive care, children’s dentistry, and specialty care services including orthodontics (braces), oral surgery, periodontics, endodontics, and LUMINEERS BY CERINATE®.  Bright Now Dental accepts most insurance plans and offers a dental discount program for patients without insurance.  Additionally, Bright Now Dental offers everyone $500 in financing1.  The opening of this office continues the growth and mission of Smile Brands Inc. which is to provide “Smiles for Everyone!”® by bringing quality, affordable dental care to local neighborhoods.  Other Bright Now Dental offices have opened in the Seattle-area including offices in: Silverdale, Bellevue-Factoria, Bonney Lake, Puyallup, Federal Way, Bellingham and Olympia.  The Seattle-Northgate office marks the 8th Bright Now Dental office built from the ground up since 2003 and brings the office count to thirteen in the Seattle-area.  This growth will continue throughout the year with new offices planned to open in Issaquah and Woodinville, and will continue in 2011-2012.      

Bright Now Dental has designed dental care around patients’ needs by offering convenient appointments and locations, as well as flexible payment options to fit any budget.  The Seattle-Northgate office is open seven days per week, with appointments available until 8:00 p.m. Monday - Saturday and is open from 11:00am – 5:00pm on Sundays.    

Good dental habits can positively affect overall health, so the dentists and professional staff value their role in helping patients maintain and/or improve their patients’ total wellness.  Bright Now Dental’s Martin A. Fernunson, D.D.S. has been practicing dentistry for over 10 years and has spent the last four years at the Bright Now office in Tukwila.  Dr. Fernunson has completed advanced courses in specialty areas such as prosthodontics, and implantology.  Dr. Fernunson is pleased to lead the clinical team at the new beautiful office in Seattle-Northgate. When asked about his approach to patient care, Dr. Fernunson explains, “To us, you are family.  We want to provide the same gentle, understanding care that you would receive from a loved one.  By listening to each patient’s goals, concerns and evaluating every aspect of their oral health, we are able to develop a treatment plan that suits every patient, individually.” 

To celebrate the grand opening, the office is offering $100 Off Dental Services2, $39 Dental Checkup including
an Exam, necessary X-Rays and Cleaning3.  Prospective patients can call the Bright Now Dental office at
206-336-2100 or toll-free 1-888-BRIGHT NOW (1-888-274-4486) to schedule appointments.

For patients who do not have dental insurance, the Bright Now Dental offices offer the ConfiDent® dental discount program.  The dental discount program makes dental care affordable to individuals and families without dental insurance through a 25% discount on general dental services and a 20% discount on specialty services where available (percentage off Usual Customary Fees – UCF).

About the ConfiDent® Dental Discount Program

The ConfiDent® program is not an insurance plan.  There are no benefits payable to enrollees, nor does ConfiDent® compensate dental care providers for services they may render to employees.  ConfiDent® is not an insurer, guarantor, or underwriter of any services provided under the program or of any payments to providers.  Enrollees arrange for needed dental care, including payment directly with the dental care provider.  Enrollees are responsible for the entire cost of the dental care and ConfiDent® shall in no event be liable for any payment to a provider accessed under the program.

About Smile Brands Inc.

Smile Brands Inc. is the largest provider of support services to general and multi-specialty dental groups in the United States based on number of dental offices. Smile Brands Inc. provides comprehensive business support services so dentists can spend more time caring for their patients and less time on the administrative, marketing and financial aspects of the dental practice. Smile Brands Inc. services support more than 1,100 dentists and hygienists practicing in over 300 Bright Now! Dental, Monarch Dental, and Castle Dental offices in 17 states.

Nearly three quarters of a million people a year take advantage of extended evening and weekend office hours, convenient locations, affordable prices, and flexible payment plans for quality, full-service dental care including general and cosmetic dentistry, and specialty services such as orthodontics at affiliated Smile Brands’ offices.

Based in Irvine, Calif., Smile Brands Inc. and its affiliated dental offices employ approximately 4,200 people nationwide. For more information, visit


LUMINEERS BY CERINATE® are developed by California-based Den-Mat Holdings, LLC, a leading manufacturer and marketer of advanced cosmetic and restorative dental products and laboratory services.  Den-Mat Holdings’ products and services allow dentists to reserve, restore and enhance patient’s teeth without the requirement for anesthesia, extensive cutting, drilling and tooth removal that have characterized dentistry in the past. This revolutionary type of dentistry not only focuses on superior esthetic results, but on patient comfort and convenience as well. 

LUMINEERS® BY CERINATE are the only porcelain laminates that are strong, reversible, and have a proven record of over 20 years of clinical success. LUMINEERS BY CERINATE provide exceptional results, taking

worn, misshapen teeth and transforming them into a naturally beautiful and radiant smile.  Den-Mat currently

has more than 680 employees and manufactures a complete line of more than 200 cosmetic and restorative

formulations. The company services approximately 40,000 dentists worldwide, and offers variety of educational seminars and marketing support services for dentists. For additional information, please visit


1. Minimum $500 financing with valid photo ID and checking account. Monthly payment plans available on approved credit.

2. Offer is valid at the Seattle-Northgate location only, can not be combined, is subject to change and expires on 12/31/10.

3. Regular price $361 includes an exam, x-rays, and cleaning (in absence of periodontal disease). Offer valid for patients not using insurance, is subject to change and expires on 10/31/10.

Martin A. Fernuson, D.D.S.

Chad Carver, D.D.S., M.S.

Charles Sitrewalt, D.D.S.

Stirewalt, P.C.

Call 844-400-7645
Walk-in and emergency appointments are welcome.
+ © 2016 Smile Brands Inc. All rights reserved. Bright Now! Dental ®, Castle Dental ® and Monarch Dental ® are Registered Servicemarks of Smile Brands Inc. The Bright Now!, Castle and Monarch names and logos may not be reproduced by any means or in any form whatsoever without express written permission from Smile Brands Inc.

The material contained on this website is offered as information only and not as professional advice. Users should consult their own dental professionals for such advice.

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