Bright Now! Dental Opens 2nd Office this Year in the Seattle-Area

Bellevue-Factoria is the newest Bright Now! Dental

06/07/2010 • Santa Ana, Calif., June 7, 2010  Smile Brands Inc., the nation’s leading provider of business support services to dentists, announces the grand opening of a new Bright Now Dental in Bellevue-Factoria.  Located at 3820 124th Avenue SE in The Marketplace at Factoria center, the office provides families with a convenient, comfortable environment where they can receive the latest in comprehensive, quality dental care. 

The office is equipped to provide prompt, efficient dental care, and offers general dentistry, preventive care, children’s dentistry, and specialty care services including orthodontics (braces), oral surgery, periodontics, endodontics, and LUMINEERS BY CERINATE®.  Bright Now Dental accepts most insurance plans and offers a dental discount program for patients without insurance.  Additionally, Bright Now Dental offers everyone $500 in credit guaranteed.  The opening of this office continues the growth and mission of Smile Brands Inc. which is to provide “Smiles for Everyone!”® by bringing quality, affordable dental care to local neighborhoods.  Other Bright Now Dental offices have opened in the Seattle-area including offices in: Bonney Lake, Puyallup, Federal Way, Bellingham and Olympia.  The Bellevue-Factoria office opening marks the 6th Bright Now Dental office built from the ground up since 2003.  The growth will continue with other grand openings scheduled in Silverdale, Seattle-Northgate, Issaquah and Woodinville this year.      

Bright Now Dental has designed dental care around patients’ needs by offering convenient appointments and locations, as well as flexible payment options to fit any budget.  The office is open six days per week, with appointments available until 7:00 p.m. on Wednesdays and Thursdays and is open from 9:00am – 2:00pm on Saturdays. Good dental habits can positively affect overall health, so the dentists and professional staff value their role in helping patients maintain and/or improve their patients’ total wellness.  Bright Now Dental’s Ashifa A. Nurani, D.D.S. has been practicing dentistry for over 9 years with most of this time at other Bright Now offices in the area. When asked about her approach to patient care Dr. Nurani explains “I enjoy developing relationships with my patients so that I can address their concerns and expectations; therefore, enabling a clear two-way communication about their prescribed treatment.” 

To celebrate the grand opening, the office is offering $100 Off Dental Services*; $39 Dental Checkup including an Exam, necessary X-Rays and Cleaning.**  Prospective patients can call the Bright Now Dental office at 425-201-1700 or toll-free 1-888-BRIGHT NOW (1-888-274-4486) to schedule appointments. For patients who do not have dental insurance, the Bright Now Dental offices offer the ConfiDent® dental discount program.  The dental discount program makes dental care affordable to individuals and families without dental insurance through a 25% discount on general dental services and a 20% discount on specialty services where available (percentage off Usual Customary Fees – UCF).

About the ConfiDent® Dental Discount Program

The ConfiDent® program is not an insurance plan.  There are no benefits payable to enrollees, nor does ConfiDent® compensate dental care providers for services they may render to employees.  ConfiDent® is not an insurer, guarantor, or underwriter of any services provided under the program or of any payments to providers.  Enrollees arrange for needed dental care, including payment directly with the dental care provider.  Enrollees are responsible for the entire cost of the dental care and ConfiDent® shall in no event be liable for any payment to a provider accessed under the program. 

About Smile Brands Inc.

Smile Brands Inc. is the largest provider of support services to dental groups in the United States based on number of dental offices. Smile Brands Inc. provides comprehensive business support services so dentists can spend more time caring for their patients and less time on the administrative, marketing and financial aspects of the dental practice. Smile Brands Inc. services support more than 1,100 dentists and hygienists practicing in over 300 Bright Now! Dental, Monarch Dental, and Castle Dental offices in 17 states. Nearly three quarters of a million people a year take advantage of extended evening and weekend office hours, convenient locations, affordable prices, and flexible payment plans for quality, full-service dental care including general and cosmetic dentistry, and specialty services such as orthodontics at affiliated Smile Brands’ offices.

Based in Santa Ana, Calif., Smile Brands Inc. and its affiliated dental offices employ approximately 4,200 people nationwide. For more information, visit


LUMINEERS BY CERINATE® are developed by California-based Den-Mat Holdings, LLC, a leading manufacturer and marketer of advanced cosmetic and restorative dental products and laboratory services.  Den-Mat Holdings’ products and services allow dentists to reserve, restore and enhance patient’s teeth without the requirement for anesthesia, extensive cutting, drilling and tooth removal that have characterized dentistry in the past. This revolutionary type of dentistry not only focuses on superior esthetic results, but on patient comfort and convenience as well. 

LUMINEERS® BY CERINATE are the only porcelain laminates that are strong, reversible, and have a proven record of over 20 years of clinical success. LUMINEERS BY CERINATE provide exceptional results, taking worn, misshapen teeth and transforming them into a naturally beautiful and radiant smile.  Den-Mat currentlyhas more than 680 employees and manufactures a complete line of more than 200 cosmetic and restorative formulations. The company services approximately 40,000 dentists worldwide, and offers variety of educational seminars and marketing support services for dentists. For additional information, please visit

* Offer is valid at the Bellevue-Factoria Mall location only, can not be combined, is subject to change and expires on 08/31/10.

**Regular price $361 includes an exam, x-rays, and cleaning. Offer valid for patients not using insurance, is subject to change and expires on 08/31/10.



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