10/07/2011 • Irvine, Calif., — Smile Brands Inc., the nation’s leading provider of business support services to dental groups in the United States, is announcing today the grand opening of three new Bright Now! Dental offices in Southern California bringing to area total to 55. The offices will be located in Simi Valley, Upland and Murrieta, and later this year Bright Now! Dental will continue its expansion in California with offices opening in Pico Rivera, San Jose and Stockton.

The three offices are located at 2490 Sycamore Drive, Suite A, Simi Valley, CA in the Sycamore Square shopping center, 280 South Mountain Ave, Upland, CA in the Mountain Square shopping center, and 40790 California Oaks Rd., Suite A, Murrieta, CA as free-standing offices. The offices provide families with a convenient, comfortable environment where they can receive the latest in comprehensive, quality dental care. Bright Now! Dental offers general dentistry, preventive care, children’s dentistry, and specialty care services, including orthodontics (braces). Bright Now! Dental accepts most insurance plans and offers patients without insurance the opportunity to enroll in the ConfiDent 2012 Dental Care Plan for California. Additionally, Bright Now! Dental offers everyone a minimum of $500 in financing with no credit check1 and flexible payment plans, including interest-free1 or $0 down1.

To celebrate the grand openings, all three offices are offering $100 off dental services2 and $40 exam and x-rays3. With these newest offices, Smile Brands continues its mission to provide “Smiles for Everyone!”® by bringing quality, affordable dental care to local neighborhoods. The opening of the three Southern California offices brings the office count to 70 total in the state of California.
In Simi Valley, the Bright Now! Dental office will be led by James R. LaRocco, D.D.S. Dr. LaRocco has been practicing dentistry for nearly 30 years and has extensive experience in orthodontics & orthopedics, among other areas. He is a graduate of Ohio State University School of Dentistry.

Bright Now! Dental’s Daniel Y. Kim, D.D.S. will lead the clinical team in the new Upland Mountain Square dental office. With more than eight years of dentistry experience, Dr. Kim is a graduate of the USC School of Dentistry and has experience in areas including veneers, endodontics and implant restoration.
The Murrieta office will be led by Bernard A. Melendez, D.D.S. Dr. Melendez graduated from UCLA dental school and has been practicing dentistry for 11 years. He takes special care to listen to his patients and knows that letting the patient do the talking is the best way to provide the best care possible.

“We are thrilled to be growing at such a rapid pace,” says Bill McCarthy, senior vice president, Real Estate & Facility Development, Smile Brands Inc. “As we expand our offices in California and also throughout the rest of the country, we are able to provide quality, affordable dental care to more and more people.”

The Simi Valley office is open Monday, Thursday and Friday 8am-5pm and Tuesday and Wednesday 9am-6pm. The Upland office is open Monday and Wednesday 9am-6pm, Tuesday and Thursday 10am-7pm, Friday 8am-5pm and Saturday 7am-3pm. The Murrieta office is open Monday through Friday 9am-6pm. Prospective patients can call the Simi Valley Bright Now! Dental office at (805) 426-6163, the Upland office at (909) 285-3160 and the Murrieta office at (951) 704-7740 or toll-free at 1-888-BRIGHTNOW (1-888-274-4486), or visit us online to schedule a dentist appointment.

About Smile Brands Inc.
Smile Brands Inc. is the largest provider of support services to dental groups in the United States. Smile Brands Inc. provides comprehensive business support services so dentists can spend more time caring for their patients and less time on the administrative, marketing and financial aspects of the dental practice. Smile Brands Inc. services support more than 1,100 dentists and hygienists practicing in over 330 Bright Now! Dental, Monarch Dental, and Castle Dental offices in 18 states.

Nearly three quarters of a million people a year take advantage of extended evening and weekend office hours, convenient locations, affordable prices, and flexible payment plans for quality, full-service dental care including general and cosmetic dentistry, and specialty services such as orthodontics at affiliated Smile Brands’ offices.

Based in Irvine, Calif., Smile Brands Inc. and its affiliated dental offices combined employ approximately 4,200 people nationwide. For more information, visit

1. $500 financing and interest-free payment plans require valid photo ID and a checking account or credit card. $0 down payment plans available on approved credit
2. Offer valid for every family member in same residence, but only valid once per person (maximum $100). Cannot be combined with other discounts or offers on same visit. Offer is valid for new patients only, is subject to change and expires 12/31/11.
3. Reg price $227†. Covers $10 premium for first 3 months membership when you enroll in Confident Plan 2012 for $40 per year. $10 premium billed quarterly. Offer includes an exam and full mouth x-rays and is available through 12/31/11.
Enrollment in the Confident Plan 2012 for $40 per year is required to obtain this pricing stated in this advertisement.

Fratt Dental Corporation

Call 844-400-7645
Walk-in and emergency appointments are welcome.
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The material contained on this website is offered as information only and not as professional advice. Users should consult their own dental professionals for such advice.

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